BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10th Edition, covers the most important business communication concepts in an organizational context. Real-world examples keep students engaged.
MINDTAP® provides engaging content, integrated resources like Aplia assignments and Bongo video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace
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- An instructor blog helps keeps your course content up-to-date.
- Updated coverage of communication technology integrates content on today’s social media and other communication tools.
- Real-world examples demonstrate meaningful applications of what students are learning
- "Topics of interest" margin notes identify highly relevant business communication issues.
- Varied, engaging exercises provide essential practice.
- The 3ps (purpose, process, product) model and interesting model documents helps students analyze a business situation.
Part 1 Foundations of Business Communication
1. Understanding Business Communication
2. Team and Intercultural Communication
3. Interpersonal Communication Skills
Part 2 Developing Your Business Writing Skills
4. The Writing Process
5. Improving Your Writing Style
Part 3 Written Messages
6. Neutral and Positive Messages
7. Persuasive Messages
8. Bad-News Messages
Part 4 Report Writing
9. Planning the Report and Managing Data
10. Writing the Report
Part 5 Oral and Employment Communication
11. Oral Presentation
12. Employment Communication
Reference Manual
A Language Arts Basics
B Formatting Business Documents
C Common Types of Reports
D Glossary
Index
Amy Newman, Cornell University
