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Communicating in Business

Author(s): Karen Schneiter Williams | Joyce P Logan | A. C. Buddy Krizan | Patricia Merrier

ISBN: 9788131516362

8th Edition

Copyright: 2012

₹850

Binding: Paperback

Pages: 736

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COMMUNICATING IN BUSINESS, 8e, helps take your communication skills to a higher level by combining up-to-date technology with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to twitter, and everything in between.

  • Expanded coverage of communication technology developments, including social networking, blogging, and Twitter.
  • Discussion of globalization's impact on communication, such as outsourcing and working in multiple cultures.
  • Updated Writer's Workshop exercises for improving grammar and writing skills.
  • Test Bank questions correlated to AACSB learning standards.
  • "You be the Virtual Assistant" cases for applying chapter concepts to virtual assistant job scenarios.
  • "Let's Talk Business" highlights real business experiences and application of chapter concepts.
  • "Needs Work and Looks Good" provides examples for modeling homework and improving grades.

Part I: COMMUNICATION FUNDAMENTALS

  1. Business Communication Foundations
  2. Multicultural and Global Communication
  3. Technological, Legal, and Ethical Considerations

 

Part II: EFFECTIVE COMMUNICATION DEVELOPMENT

  1. Principles of Business Communication
  2. Print and Electronic Messages

 

Part III: CORRESPONDENCE APPLICATIONS

  1. Message Formats
  2. Positive, Neutral, and Social Business Messages
  3. Negative Messages
  4. Persuasive Messages

 

Part IV: WRITTEN REPORT APPLICATIONS

  1. Business Research and Report Writing.
  2. Proposals, Business Plans, and Special Reports
  3. Visual Aids

 

Part V: ORAL AND NONVERBAL COMMUNICATION

  1. Interpersonal Communication and Teamwork
  2. Listening and Nonverbal Messages
  3. Oral Communication Essentials

 

Part VI: EMPLOYMENT COMMUNICATION

  1. The Job Search and Resume
  2. Employment Communication and Interviewing.

Karen Schneiter Williams: San Diego Mesa College

A.C. "Buddy" Krizan: Murray State University

Joyce P. Logan: University of Kentucky

Patricia Merrier: University of Minnesota, Duluth

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