COMMUNICATING IN BUSINESS, 8E, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
- The text covers the most important business communication concepts in just enough detail, with in-depth coverage of more complex topics and clear explanations of simpler concepts.
- End-of-chapter exercises use a variety of communication media and offer many options for instructors, including the 3Ps model, which determines the most effective communication format for a given situation.
- Examples of each major writing task provide detailed writing instructions with interesting model documents and visual formats.
- The 8th edition integrates thorough coverage of today’s social media and other communication technologies, improving readability and engagement with visually engaging formats and practical company scenarios.
- The instructor blog offers relevant news stories related to each chapter topic and discussion questions and assignments.
Part 1: COMMUNICATING IN BUSINESS: THE FOUNDATIONS
1. Foundations of Business Communication
2. Intercultural and Team Communication
3. Interpersonal Communication
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS
4. The Process of Writing
5. The Process of Revision
Part III: WRITTEN COMMUNICATION
6. Writing Positive and Neutral Messages
7. Writing Persuasive Messages
8. Writing Bad-New Messages
Part IV: WRITING REPORTS
9. Planning the Report
10. Report Writing
Part V: ORAL AND EMPLOYMENT COMMUNICATION
11. Oral Presentations
12. Employment Communication
Scot Ober
Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing.
Amy Newman
Amy Newman is a senior lecturer of Management Communication at Cornell University, School of Hotel Administration.
