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MindTap for Business Communication: In Person, In Print, Online

Author(s): Amy Newman

ISBN: 9781337017725

10th Edition

India Release: 2020

₹850

Binding: Digital

Imprint: South Western

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BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10th Edition, covers the most important business communication concepts in an organizational context. Real-world examples keep students engaged.

MINDTAP® provides engaging content, integrated resources like Aplia assignments and Bongo video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace

*Special prices for countries of South-Asia

An instructor blog helps keeps your course content up-to-date.
Updated coverage of communication technology integrates content on today’s social media and other communication tools.
Real-world examples demonstrate meaningful applications of what students are learning
"Topics of interest" margin notes identify highly relevant business communication issues.
Varied, engaging exercises provide essential practice.
The 3ps (purpose, process, product) model and interesting model documents helps students analyze a business situation.

Part 1 Foundations of Business Communication

1. Understanding Business Communication

2. Team and Intercultural Communication

3. Interpersonal Communication Skills

Part 2 Developing Your Business Writing Skills

4. The Writing Process

5. Improving Your Writing Style

Part 3 Written Messages

6. Neutral and Positive Messages

7. Persuasive Messages

8. Bad-News Messages

Part 4 Report Writing