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Business Environment

Author(s): Prabhakaran Paleri

ISBN: 9788131519479

1st Edition

Copyright: 2014

India Release: 2014

₹650

Binding: Digital

Imprint: Cengage Learning India

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This unique book provides a comprehensive understanding of the business environment and its impact on executive decision making. It emphasizes the importance of continuous scanning and adaptation to the internal, external, and intermediary business environments. Exploring micro and macro factors, it focuses on the economic, political, and industrial configuration within the Indian context. By fostering a thinking approach, the book equips readers with the tools to make proactive executive decisions that drive growth and safeguard against decline.

  • Twenty-one case studies, seriously researched and preferred, keep the pace of study dynamic and congruent to the idea throughout.
  • Quick-Takes pages, included toward the end of the book, capture the major themes of each chapter and present them to the student in a readymade capsule to aid comprehension and revision.
  • Chapters 17–20, gravitate towards the Indian perspective of business, delving deep into the past, hovering over the present and peeping through the mist of uncertainty into the future

1. Introduction

2. Internal Business Environment

3. External Business Environment

4. Intermediary Business Environment

5. Strategic Management and Business Environmental Scanning

6. Sociocultural Factor

7. Technological Factor

8. Economic Factor

9. Environmental and Energy Factor

10. Political Factor

11. Legal Factor

12. Ethical Factor

13. Demographic Factor

14. International Factor

15. Global Factor

16. Security Factor

17. Macroeconomic Policies

18. Planning and Development

19. Industrial Structure

20. Money, Finance and Income

Case Studies

Appendices

Quick Takes

Index

Prabhakaran Paleri

 

Dr. Prabhakaran Paleri is a former central government executive, retired as the director general of

Indian Coast Guard, with vast military and civil experience.

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