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Higher Education

E-Business (Print on Demand)

Author(s): Gary Schneider

ISBN: 9788131526279

10th Edition

India Release: 2015

₹1520

Binding: Digital

Imprint: Course Technology

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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

Thoroughly revised and updated, the exciting E-BUSINESS, 10E, delivers solid coverage of such emerging and expanding issues as first mover advantage and alternative revenue strategies, the use of smart phones in online business, the role of branding in online sales, recent developments in online sales of music and videos, new forms of text advertising, social networking, mobile commerce, developments in microlending, and online customer relationship management tools.
Illustrating important points with actual business cases, including the "Learning from Failure" feature, captivates students with real-world examples of successful and unsuccessful online business strategies, the book gives students insight into the struggles, accomplishments, and excitement of e-commerce.
Cases in every chapter enable students to put what they’ve learned into practice. Each chapter includes two cases, giving readers plenty of hands-on experience applying text concepts to actual situations faced by real companies.
Providing opportunities for further independent study, each chapter concludes with a comprehensive list of resources that serves as a starting point for readers who want to learn more about text topics.
Examines the impact of the 2009 recession on electronic commerce.
Covers the recent rapid e-commerce growth in China and the developing world.
Explains how social media are being used in online marketing and growth strategies.
Discusses emerging issues in technology-enabled outsourcing.
Includes the latest developments in online payment processing systems.

1. The Second Wave of Global E-Business.

2. E-Business Technology Basics.

3. Web Server and E-Mail Technologies.

4. E-Business Revenue Models.

5. Selling to Consumers Online.

6. Selling to Businesses Online.

7. Virtual Communities.

8. E-Business Law and Taxation.

9. Web Hosting and E-Business Software.

10. Online Security.

11. Online Payment Systems.

12. Implementing E-Business Initiatives.

Gary Schneider

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT & CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.