Higher Education
Author(s): Mary Ellen Guffey | Dana Loewy
ISBN: 9781337362344
9th Edition
Copyright: 2018
India Release: 2022
Binding: Digital
Imprint: South Western
The authoritative market leader, Guffey/Loewy’s BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E continues to provide a practical guide packed with the latest coverage of technologies that prepares your students for success in today’s thoroughly networked, hyper-connected digital-age workplace. Assign this textbook through MindTap to provide online homework and assessment, videos, study tools and seamless access to the eBook—inside or outside of your campus Learning Management System.
UNIT 1. COMMUNICATION FOUNDATIONS
Chapter 1. Business Communication in the Digital Age
Chapter 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
Chapter 3. Intercultural Communication
UNIT 2. THE WRITING PROCESS IN THE DIGITAL ERA
Chapter 4. Planning Business Messages
Chapter 5. Organizing and Drafting Business Messages
Chapter 6. Revising Business Messages
UNIT 3. WORKPLACE COMMUNICATION
Chapter 7. Short Workplace Messages and Digital Media
Chapter 8. Positive Messages
Chapter 9. Negative Messages
Chapter 10. Persuasive and Sales Messages
UNIT 4. REPORTS, PROPOSALS, AND PRESENTATIONS
Chapter 11. Reporting in the Digital Age Workplace
Chapter 12. Informal Business Reports
Chapter 13. Proposals, Business Plans, and Formal Business Reports
Chapter 14. Business Presentations
UNIT 5. EMPLOYMENT COMMUNICATION
Chapter 15. The Job Search, Résumés, and Cover Letters in the Digital Age
Chapter 16. Interviewing and Following Up
APPENDIX A. DOCUMENT FORMAT GUIDE
APPENDIX B. DOCUMENTATION FORMATS
APPENDIX C. CORRECTION SYMBOLS AND PROOFREADING MARKS
APPENDIX D. GRAMMAR AND MECHANICS GUIDE
Mary Ellen Guffey
Dana Loewy
