The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.
- CNOWv2 BETTER PREPARES STUDENTS FOR THE EXAM. CNOWv2’s Blank Sheet of Paper activities provide an online homework experience that replicates what students will experience on the exam and in the today's business world. This approach ensures student have mastered the concepts rather than simply guessing their way through the homework.
- SIMPLE-TO-COMPLEX PROVEN APPROACH ENSURES STUDENT COMPREHENSION. These experienced authors have combined their own professional knowledge and experience with input from leading accounting faculty to present a proven simple-to-complex pedagogy that facilitates student learning as readers progress through the text.
- PRESENTATION STYLE APPEALS TO CONTEMPORARY LEARNERS. Built for today's students, this edition's presentation provides content in a way that reflects how the current generation of students reads and assimilates information. The authors use concise paragraphs and bullets, step-wise progression and meaningful Illustrations and graphs to engage readers and ensure retention.
1. Introduction to Accounting and Business.
2. Analyzing Transactions.
3. The Adjusting Process.
4. Completing the Accounting Cycle.
5. Accounting Systems.
6. Accounting for Merchandising Businesses.
7. Inventories.
8. Internal Controls and Cash.
9. Receivables.
10. Long-Term Assets: Fixed and Intangible.
11. Current Liabilities and Payroll.
12. Accounting for Partnerships and Limited Liability Companies.
13. Corporations: Organization, Stock Transactions, and Dividends.
14. Long-Term Liabilities: Bonds and Notes.
15. Investments and Fair Value Accounting.
16. Statement of Cash Flows.
17. Financial Statement Analysis.
18. Introduction to Managerial Accounting.
19. Job Order Costing.
20. Process Cost Systems.
21. Cost-Volume-Profit Analysis.
22. Budgeting.
23. Evaluating Variances from Standard Costs.
24. Decentralized Operations.
25. Differential Analysis, Product Pricing, and Activity-Based Costing.
26. Capital Investment Analysis.
Carl S. Warren
Dr. Carl S. Warren is professor emeritus of accounting at the University of Georgia, Athens. For more than 25 years, Dr. Warren has taught all levels of accounting courses with a primary focus on introductory of accounting and auditing.
Christine Jonick
Dr. Christine A. Jonick is Professor of Accounting at University of North Georgia, Gainesville. She received her Ed.D. from the University of Georgia, her M.B.A. from Adelphi University and her B.A. from State University of New York at Binghamton.
Jennifer Schneider
Jennifer S. Schneider is an Assistant Professor at the University of North Georgia, Gainesville. Professor Schneider has taught principles of accounting, survey of accounting, principles of finance, accounting information systems and auditing
