Higher Education
Author(s): Wayne D. Hoyer | Deborah J. MacInnis | Rik Pieters
ISBN: 9781337362542
7th Edition
Copyright: 2018
Binding: eBook
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability.
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Part 1: An Introduction to Consumer Behavior
Chapter 1 Understanding Consumer Behavior
Part 2: The Psychological Core
Chapter 2 Motivation, Ability, and Opportunity
Chapter 3 From Exposure to Comprehension
Chapter 4 Memory and Knowledge
Chapter 5 Attitudes Based on High Effort
Chapter 6 Attitudes Based on Low Effort
Part 3: The Process of Making Decisions
Chapter 7 Problem Recognition and Information Search
Chapter 8 Judgment and Decision-Making Based on High Effort
Chapter 9 Judgment and Decision-Making Based on Low Effort
Chapter 10 Post-Decision Processes
Part 4: The Consumer’s Culture
Chapter 11 Social Influences on Consumer Behavior
Chapter 12 Consumer Diversity
Chapter 13 Household and Social Class Influences
Chapter 14 Psychographics: Values, Personality, and Lifestyles
Part 5: Consumer Behavior Outcomes and Issues
Chapter 15 Innovations: Adoption, Resistance, and Diffusion
Chapter 16 Symbolic Consumer Behavior
Chapter 17 Marketing, Ethics, and Social Responsibility in Today’s Consumer Society
Glossary
Name/Author Index
Product Index
Subject Index
Wayne D. Hoyer, University of Texas, Austin
Deborah J. MacInnis, University of Southern California
Rik Pieters, Tilburg University
