ENGLISH AND COMMUNICATION FOR COLLEGES brings an innovative approach to teaching better written and oral communication skills. The text is perfect for a solid introductory course to prepare students for the workplace. By combining the best of English and Communication principles, students learn to apply their skills to realistic business documents. Better communicators get better jobs!
- End-of-section and chapter activities provide opportunities to apply technology, develop editing and proofreading skills, and gain knowledge in realistic workplace scenarios.
- Diversity issues and ethics are integrated throughout, covering interpersonal communication skills, confidentiality, privacy, electronic rights, information security, honesty, and plagiarism.
- Case studies require students to apply what they have learned in a chapter with minimal supervision.
- A new chapter on workplace technology, featuring e-mail, cell phones, message systems, networks, portable computers, and podcast training materials, ensures integration of technology.
- Ineffective/effective models of writing are illustrated, and callouts highlight important features.
- Summaries and key points reinforce the materials presented in each chapter.
- New text format and revised activities in the Study Guide make it easier to complete business English activities and chapter checkpoints.
- Think critically questions in chapter sections challenge students to consider key topics or issues.
- Focus features on ethics, diversity, technology, and employability are integrated throughout and flagged with icons when addressed.
- A customer-friendly website design and web page creation have been added to the customer service chapter.
1. Communicating in Your Life
2. Diversity and Ethics
3. The Foundation of English Grammar
4. Expanding on Grammar Foundations
5. Developing the Mechanics of Writing
6. Continuing the Mechanics of Writing
7. Writing with Style
8. Writing E-Mails, Memos, and Letters
9. Writing to Your Clients and Customers
10. Writing Reports
11. Graphics and Visual Aids
12. Technical Communication
13. Technology in the Workplace
14. Communicating with Customers
15. Building Strong Customer Relations
16. Presentations, Meetings, and Teams
17. Getting a Job
Proofreader's Marks
Appendix: Answers to Checkpoints
Thomas L. Means
Dr. Tom Means taught business communication courses at Louisiana Tech University for 25 years.
