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Entrepreneurship: Text and Cases (Print on Demand)

Author(s): P. Narayana Reddy

ISBN: 9788131513507

1st Edition

₹1030

Binding: Paperback

Pages: 412

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'Entrepreneurship: Text and Cases is designed to meet the requirements of management and commerce students of various universities across the country. In keeping with the increasing focus on creating and growing a new venture, the understanding of the process of developing and operating the new venture/business is crucial. The book has been developed to provide an in-depth knowledge of the role and nature of entrepreneurship as a mechanism for creating ventures and affecting economic development. The book is presented in a simple and lucid language to enable easy understanding. The text is being supported by illustrative examples and case studies. In addition, end-of-chapter exercises, including review questions, practical problems, and case studies will help the readers to test their knowledge pertaining to the particular chapter.

'* Facilitates an insight into the role and nature of entrepreneurship * Incorporates a multitude of illustrations and labelled diagrams supplementing the text for easy and clear understanding of concepts * Includes a large number of review questions and practical problems * Contains case studies, based on surveys and firsthand experiences, which bring forth the practical knowledge and processes of entrepreneurship

'1. Entrepreneur and Entrepreneurship 2. Entrepreneurship and Government 3. Small Scale Industries in India 4. Institutional Finance to Entrepreneur 5. The Venture Capital 6. Entrepreneurial Strategies 7. Contemporary Issues in Entrepreneurship * Select Bibliography * Index

'P. Narayana Reddy, Professor and Head of School of Management Studies, CBIT, Osmania University, Hyderabad