MindTap for Global Business
ISBN: 9781337018029
Introduction to Global Business: Understanding the International Environment & Global Business
ISBN: 9789353506575
Higher Education
Author(s): Mike W. Peng | Deepak K. Srivastava
ISBN: 9789353500399
2nd Edition
Copyright: 2019
Binding: Paperback
Pages: 600
Trim Size : 279 x 216 mm
Global Business presents a strategic perspective of all the important international business concepts as per the need of the Indian curriculum. The comprehensive coverage of topics is supported with numerous examples, cases and insights from the Indian business environment. The boxed inserts, In Focus, reflect the real-life situations allowing readers to analyze, apply and improve their thinking. This textbook not only intends to serve the students of management, but would also be a useful literature for scholars, researchers and practitioners in this field.
Part 1 Laying Foundations
Chapter 1: Globalizing Business
Chapter 2: Understanding Politics, Laws, and Economics
Chapter 3: Emphasizing Cultures, Ethics, and Norms
Chapter 4: Leveraging Capabilities Globally
Part 2 Acquiring Tools
Chapter 5: Trading Across Borders
Chapter 6: Investing Abroad Directly
Chapter 7: Dealing with Foreign Exchange
Chapter 8: Global and Regional
Part 3 Strategizing around the Globe
Chapter 9: Entering Foreign Markets
Chapter 10: Entrepreneurial Firms
Chapter 11: Alliances and Acquisitions
Chapter 12: Managing Competitive Dynamics
Chapter 13: Strategy and Structure
Part 4 Building Functional Excellence
Chapter 14: Human Resource Management
Chapter 15: Marketing and Supply Chain Management
Chapter 16: Governing the Corporation
Chapter 17: Corporate Social Responsibility
Integrative Cases
Glossary
Index
Mike W. Peng
Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas, Dallas. He is a National Science Foundation CAREER award winner as well as Fellow of the Academy of International Business. He is also Executive Director of the Center for Global Business, which he founded. Dr. Peng has published over 100 articles in leading national and international journals and five books.
Deepak K. Srivastava
Deepak K. Srivastava is Professor at Indian Institute of Management, Tiruchirappalli. Previously, he worked as Professor at Institute of Management, Nirma University, Ahmedabad. He has held visiting teaching and research assignments at various foreign universities. His teaching and research interests are in the areas of strategy and international business. Dr. Srivastava has published numerous research articles in national and international refereed journals.
