'MICROECONOMICS: PRINCIPLES AND POLICY, 12e, takes a policy-based approach to the teaching of introductory microeconomics. Written by two of the most respected economists in the world, this text is also one of the most current texts on the market that includes data through the spring of 2011. The text includes significant updates based on the current economic crisis, providing the right level of rigor and detail.
' A discussion of behavioral economics is added to the text. More material on health care costs and the health care reform bill is included. The new edition is the only principles book to reflect 2010 year-end data. New boxes are updated to reflect the changes in the economic environment that have occurred since the last edition. Each chapter opens with a real-life economic puzzle or issue to launch the material covered in the chapter bringing economics into students' everyday lives. This chapter-opening economic problem is revisited within the body of the chapter to illustrate how it can be addressed with the theoretical tools and concepts being presented. This text includes special &ldquoPolicy Debate" boxes to enliven the chapters as well encourage classroom discussion. The &ldquoIdeas for Beyond the Final Exam" feature is introduced in Chapter 1, and then integrated throughout the text to reinforce important concepts for students. Each chapter ends with a summary key concepts and terms and questions and problems for review to help student's complete homework and prepare for exams.
'Part I: GETTING ACQUAINTED WITH ECONOMICS. 1. What Is Economics? 2. The Economy: Myth and Reality. 3. The Fundamental Economic Problem: Scarcity and Choice. 4. Supply and Demand: An Initial Look. Part II: THE BUILDING BLOCKS OF DEMAND AND SUPPLY. 5. Consumer Choice: Individual and Market Demand. 6. Demand and Elasticity. 7. Production, Inputs, and Cost: Building Blocks for Supply Analysis. 8. Output, Price, and Profit: The Importance of Marginal Analysis. 9. Securities, Business Finance, And The Economy: The Tail That Wags The Dog? Part III: MARKETS AND THE PRICE SYSTEM. 10. The Firm and the Industry under Perfect Competition. 11. Monopoly. 12. Between Competition and Monopoly. 13. Limiting Market Power: Regulation and Antitrust. Part IV: THE VIRTUES AND LIMITATIONS OF MARKETS. 14. The Case for Free Markets I: The Price System. 15. The Shortcomings of Free Markets. 16. The Market's Prime Achievement: Innovation and Growth. 17. Externalities, the Environment, and Natural Resources. 18. Taxation and Resource Allocation. Pare V: THE DISTRIBUTION OF INCOME. 19. Pricing the Factors of Production. 20 Labor and Entrepreneurship: The Human Inputs. 21. Poverty, Inequality, and Discrimination. Part VI: THE UNITED STATES IN THE WORLD ECONOMY. 22. International Trade and Comparative Advantage.
'William J. Baumol William J. Baumol received his B.S.S. at the College of the City of New York and his Ph.D. at the University of London. He is professor of economics at New York University and senior research economist and professor emeritus at Princeton University. He is a frequent management consultant to major firms in a wide variety of industries in the United States and other countries as well as to a number of governmental agencies. He has been president of the American Economic Association, and three other professional societies. He is an elected member of the National Academy of Sciences, created by the U.S. Congress, and a member of the American Philosophical Society, founded by Benjamin Franklin. Dr. Baumol is the author of more than 35 books as well as hundreds of journal and newspaper articles that have been translated into more than a dozen languages. Alan S. Blinder Alan S. Blinder earned his B.A. at Princeton University, his M.A. at the London School of Economics and Ph.D. at MIT. He teaches at Princeton University and is the author of the best seller, After the Music Stopped, about the financial crisis and its aftermath. Dr. Blinder served on President Clinton's first Council of Economic Advisers and then as vice chairman of the Federal Reserve Board, thereby playing a role in formulating both the fiscal and monetary policies of the 1990s. Dr. Blinder, now a regular columnist for THE WALL STREET JOURNAL, has written newspaper and magazine columns on economic policy for more than thirty years. He is a past Vice President and a Distinguished Fellow of the American Economic Association.
