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MindTap for Global Strategy

Author(s): Mike Peng

ISBN: 9781305577015

4th Edition

Copyright: 2017

₹999

Binding: eBook

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The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.

  • MindTap Management for Peng's Global Strategy, 4th Edition is the digital learning solution that powers students from memorization to mastery.
  • It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence.
  • Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience.
  • Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook.
  • MindTap is also available as a bundle option with the loose-leaf version of Peng's Global Strategy.
  1. Strategizing Around the Globe
  2. Managing Industry Competition
  3. Leveraging Resources and Capabilities
  4. Emphasizing Institutions, Cultures, and Ethics
  5. Growing and Internationalizing the Entrepreneurial Firm
  6. Entering Foreign Markets
  7. Making Strategic Alliances and Networks Work
  8. Managing Global Competitive Dynamics
  9. Diversifying and Managing Acquisitions Globally
  10. Strategizing, Structuring, and Learning Around the World
  11. Governing the Corporation Around the World
  12. Strategizing with Corporate Social Responsibility

Mike Peng   

Mike W. Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Management, University of Texas at Dallas. He is a National Science Foundation (NSF) Career Award winner and a Fellow of the Academy of International Business (AIB) and Asia Academy of Management (AAOM). 

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