• CONCEPTCLIPS HELP STUDENTS MASTER ECONOMICS TERMS. These high energy videos, embedded throughout the interactive book in MindTap® and Aplia, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of The Ohio State University, these concept based animations provide students with memorable context to the key terminology required for your introductory economics course.
• PREMIUM POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Chapter-by-chapter slides organize lecture points into sections that students can easily digest. The PowerPoint slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
• MINDTAP AND APLIA: Mankiw will continue to offer both MindTap and Aplia as standalone course solutions. Aplia offers the most successful and widely used homework solution in the economics market. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to your workload.
• THIS EDITION’S ENHANCED INTERACTIVE BOOK STRENGTHENS THE LEARNING EXPERIENCE. The interactive book does much more than move words from the printed book to a digital device. It enhances your students' learning experience by allowing them to search, highlight text, take notes and interact directly with complex figures. The book also supports media from both Cengage Learning, the book’s publisher, or third-party media providers, such as YouTube. Additionally, it is now more accessible to visually-impaired students with new alternative text that is added to all images and tables for every chapter.
• Aplia THE BEST-SELLING ONLINE HOMEWORK SOLUTION IN INTRODUCTORY ECONOMICS TODAY, NOW OFFERS MORE. The Aplia question sets for Mankiw, 8e are completely redesigned to be more closely aligned to this edition’s Problems & Application questions at the end of each chapter. Aplia technology has also been updated to offers an optimized mobile experience on the iPad with improved graphing tool precision and improved part level grading functionality for students and instructors convenience.
• MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING. The student-focused resources within MINDTAP respond to the individualized needs of introductory students with a prescribed learning path. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials.
• EXPLORE MINDTAP FOR MANKIW 8E: A VIDEO TUTORIAL SHOWS STUDENTS HOW TO UTILIZE MINDTAP® MOST EFFECTIVELY. This short video based exercise is assignable and a perfect primer to maximize your student’s effectiveness with using MindTap® from the first day of class. This was designed to support students with quickly understanding the multitude of student focus resources available to them in MindTap®; the interactive eReader, StudyHub, Adaptive Test Prep, and Graph Builder are all concisely covered.
• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content revisions. The "Chapter Quick Quizzes" and "Problems and Applications" are fully digitized in Aplia and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap® only.
• VIDEO APPLICATIONS BY GREG MANKIW FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author N. Gregory Mankiw introduces the important themes in every chapter by delivering a highly relevant deposition on the real-world context to the economic principles that will be appearing in the upcoming chapter. These videos (formerly called Roadmap Videos) in MindTap® are intended to motivate students to better understand how economics relates to their day-to-day lives and in the world around them.
• ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This powerful test prep tool within MindTap® provides students with more than 3,900 test bank-style questions, more than half with corresponding Quick Coach videos, designed to support your students at their most teachable moments, when they are confused or unsure about the answer to a question. This new resource has proven to be highly effective in preparing students for high-stakes tests and has positively impacted cumulative course results.
• NUMEROUS NEW AND UPDATED IN THE NEWS, FYI, AND CASE STUDY BOXED FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s economic changes and developments as these features highlight events that have made headlines and their significance on economic decisions today.
• GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises in MindTap® help students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the Interactive Book!
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), the markets for the factors of production (Ch. 18), income inequality and poverty (Ch. 20), measuring a nation’s income (Ch. 23), measuring the cost of living (Ch. 24), production and growth (Ch. 25), and unemployment (Ch. 28).
• ALL-NEW DIGITAL IMPLEMENTATION GUIDE (DIG) RESOURCE SUPPORTS TEACHING ECONOMISTS. This helpful new resource was developed to help you bring more engagement to the classroom, The DIG offers innovative teaching tools to enhance the classroom experience. You’ll find quick guides to commonly used features in MindTap® that will save you time, and a robust chapter overview that highlights key digital features and details on how, and specifically when, it’s best to use them in your course.
• VIDEO LESSONS WITH QUICK QUIZZES BREAK DOWN DIFFICULT CONCEPTS AND HOMEWORK ROADBLOCKS. This popular learning resource (formerly called Problem Walk-Throughs) shows students how to solve an economic question from start to finish. You’re all-too-familiar with your students running into roadblocks when working through their assignments. These concise videos support a student in that moment, which is not always during your office hours, when they are stuck and most teachable.
• ALL-NEW "ASK THE EXPERTS" BOXES FEATURE OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This timely learning feature highlights the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate to your students’ situations when economists are united, when they are divided, and when they simply don’t know what to think.
• NEW VIDEO LESSONS WITH QUICK QUIZZES IN MINDTAP SEAMLESSLY REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students at two key points of time: (1) as they prepare for class, and (2) as they prepare for exams. They offer an alternative learning medium to reading the text and are appropriately chunked up as to enable students to focus only those concepts they find most challenging. This new resource offers fresh examples while remaining closely aligned to the pedagogy and careful language of the Mankiw text. Students are even assessed as they progress through the videos to evaluate their level of understanding.

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Applications: The Costs of Taxation.

9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.

12. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.

13. The Costs of Production.

14. Firms in Competitive Markets.

15. Monopoly.

16. Monopolistic Competition.

17. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.

18. The Markets for the Factors of Production.

19. Earnings and Discrimination.

20. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.

21. The Theory of Consumer Choice.

22. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.

23. Measuring a Nation’s Income.

24. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.