Cengage India

Home

Higher Education

Business Analytics (Print on Demand)

Author(s): Sahil Raj

ISBN: 9788131527887

1st Edition

India Release: 2015

₹1105

Binding: Paperback

Pages: 442

Trim Size: 241 x 181 mm

Refer Book

Order Inspection Copy

'In the present competitive era, managers cannot rely on their gut feelings to take relevant decisions. Taking decisions based on proper analysis of data is the need of the hour. But considering the fact that the organisations are now collecting huge volumes of data and that too in different formats, it is high time that future managers had analytical abilities. Moreover the future managers should cease assuming business analytics as the domain of computer experts or statisticians, rather it is the core of each and every type of functional area of management. Without analytics, it is not possible for managers to analyse the voluminous data and take relevant decisions. This book will embark your journey to the fascinating world of Business Analytics.

' The issue of the dearth for books in the area of business analytics, covering cases and discussions in the Indian and global business scenario is addressed Every chapter in this book is presented with a sound theoretical and practical approach Detailed examples and In Practice provide an in-depth knowledge of concepts of business analytics Hands-on projects are given with datasets in the appendix so that students can practically implement all the theoretical concepts All the important aspects regarding multidimensional analysis are discussed in detail Analysis and key issues regarding unstructured and semi-structured data are elaborated in detail Emerging areas where Indian organisations have started applying analytics like facial analytics, retail analytics and social media analytics are discussed in detail Assignments and discussion questions enhance critical and integrative thinking

'Chapter 1 Business Analytics Chapter 2 Moving Ahead with Analytics Chapter 3 Unstructured Data Analytics Chapter 4 Data Warehouse Chapter 5 Relational Data Modelling Chapter 6 Multi-dimensional Modelling Chapter 7 Extraction, Transformation and Loading (ETL) Chapter 8 OLTP and OLAP Chapter 9 Key Performance Indicators Chapter 10 Predictive Analytics Chapter 11 Data Mining Chapter 12 Emerging Analytics Appendix 1 Toothworks Appendix 2 QOWL Index

'Sahil Raj Sahil Raj is a faculty at School of Management Studies, Punjabi University, Patiala. Prior to his present job, he had worked in Ranbaxy Pharmaceutical Ltd. He holds an engineering degree as well as an MBA and a PhD in Information Systems. He has authored three books, namely Strategic Information Systems in Action, Modeling HR Information Systems for Training Process Effectiveness and Management Information Systems and he has also contributed in a number of global edition books