Business Cases on Real-World Scenarios is a compilation of cases from different domains of management. The cases have been classified into seven broad categories: Entrepreneurship, Finance, Information Technology, Marketing, Organisational Behaviour and Human Resources, Operations Management and Supply Chain Management, and Strategy and General Management.
As a pedagogical approach, case study methodology has been proven to be instrumental in imparting management education. This book is a repository of interesting and real-life short cases from varied business domains aimed to assist a wide pool of academicians who follow experiential-based learning pedagogy. It gains even more significance in the field of executive education, where the time deficiency of working professionals can be solved by short cases positing application-based learning and integrated concepts.
In addition to educators, the compilation also acts as a valuable resource for practitioners and students interested in learning the ropes of management who would be able to draw quick learnings from management cases.
- Short cases from different domains of management
- The cases include classroom notes for galvanising and directing the class discussion.
- The cases are contemporary and relevant to the current business scenario
Part A: Entrepreneurship
Part B: Finance
Part C: Information Technology
Part D: Marketing
Part E: Organisational Behaviour and Human Resources
Part F: Operations Management and Supply Chain Management
Part G: Strategy and General Management
Arumugam Seetharaman, Dean (Research and Doctor of Business Administration), SP Jain School of Global Management, Mumbai, Maharashtra. He is also Chairman of Research and Knowledge Creation Committee of SP Jain School of Global Management.
Koilakuntla Maddulety, Professor and Deputy Director (Doctor of Business Administration) at the SP Jain School of Global Management, Mumbai, Maharashtra.
Shalini Virmani, Director of Center of Online Learning and the Faculty of Business Communication at Great Lakes Institute of Management, is a distinguished academician and institution builder with 20 years of experience in leading business schools globally. She has been in the leadership positions at Jagdish Sheth School of Management (JAGSoM), Narsee Monjee Institute of Management Studies (NMIMS) Global, SP Jain School of Global Management, and Institute of Management Technology (IMT), Ghaziabad.
