'This book provides a thorough analytical insight into various facets of consumer behaviour with special reference to India and pan Asia. The book focuses on the phenomenal changes in the behavioural dimensions of the 21st century consumers and their implications to the contemporary business world. The purview of the book ranges from identification of needs to complex decision-making processes of both B2C and B2B markets. Within its sphere the book encompasses various internal and external influencing parameters of the consumer decision-making process and consumer choice heuristics. The book incorporates close-to-real-life opening vignettes and closing cases as well as several exhibits to illustrate the concepts and theories that form the basis of multifarious dimensions of consumer behaviour.
'1 Systematic and methodical manner of coverage of topics 2 Opening vignettes in each chapter to showcase the need for studying that chapter 3 End of chapter case studies to provide a real-life application of the concepts enumerated in the chapter 4.Analytical insight into the legal aspects of consumerism in context to India 5 Special focus on consumer choice heuristics and application of contemporary buyer behaviour models in Indian as well as Asian context 6 Extra seven case studies at the end of book to address the entire gamut of consumer behaviour
'Section I Introduction to Consumer Behaviour 1. Introduction 2. The Changing Patterns of Consumer Behaviour 3. Dimensions of Consumerism Section II Individual Determinants of Consumer Behaviour 4. Motivation and Involvement of the Consumers 5. Perception of Consumers 6. Theories of Personality and Self-Concept 7. Theories of Learning 8. Attitude Formation and Measurement 9. Values and Lifestyle Section III Environmental Determinants of Consumer Behaviour 10. Influence of Culture on Consumer Behaviour 11. Group Influences of Consumption 12. Family Buying Decisions Section IV Consumer Decision-Making and Consumer Behaviour Models 13. Diffusion of Innovations and Opinion Leadership 14. Consumer Decision Making 15. Models of Consumer Behaviour 16. Organizational Buying Behaviour 17. Dimensions of Consumer Research Section V Cases
' Dr. Srabanti Mukherjee Assistant Professor (Marketing) and Programme Coordinator-PGDM BIMTECH, Bhubaneswar
