Higher Education

shoe image

GLOBAL: A South-Asian Perspective (Print on Demand)

Author(s): Mike W. Peng | Dr. Dheeraj Sharma

ISBN: 9788131533130

1st Edition

Copyright: 2017

India Release: 2016

₹910

Binding: Paperback

Pages: 364

Trim Size: 279 x 216

Refer Book

Order Inspection Copy

4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.

GLOBAL, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach providing an overall business perspective (as opposed to a functional view) grounded in a global environment. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

  • Systematic and methodical manner of coverage of topics
  • Visually-appealing presentation
  • A comprehensive analysis of  business around the globe, with deliberate blurring of distinction between studying international trade and domestic business activities
  • Comprehensive description of unique business aspects of BRICS and other emerging economies
  • Strengthened by real-life case studies drawn from across the globe, with special focus on emerging economies
  • Chapter review pages at the end of each chapter
  • Rich pedagogical features, such as
  • key terms
  • learning outcomes
  • chapter-end exercises

Chapter 1 Globalizing Business

Chapter 2 Understanding Politics, Laws, & Economics

Chapter 3 Emphasizing Cultures, Ethics, & Norms

Chapter 4 Leveraging Resources & Capabilities

Chapter 5 Trading Internationally

Chapter 6 Investing Abroad Directly

Chapter 7 Dealing with Foreign Exchange

Chapter 8 Capitalizing on Global & Regional Integration

Chapter 9 Growing & Internationalizing the Entrepreneurial Firm

Chapter 10 Entering Foreign Markets

Chapter 11 Making Alliances & Acquisitions Work

Chapter 12 Strategizing, Structuring, & Learning Around the World

Chapter 13 Managing Human Resources Globally

Chapter 14 Managing Corporate Social Responsibility Globally

Cases

Notes

Index

PengAtlas Maps

Dheeraj Sharma

Dr Dheeraj Sharma is a Professor in Indian Institute of Management, Ahmedabad, India. Dr Sharma is also Chairperson of marketing area. Dr. Sharma earned his doctoral degree with major marketing and double minor in psychology and quantitative analysis from Louisiana Tech University, USA. He has taught and presented research at numerous education institutions in North America, Europe and Asia.

Dr. Sharma has over one hundred publications in leading international journals, encyclopedias, books, conference proceedings among other prominent publications. Dr Sharma has authored five books on marketing, consumer behavior, B2B marketing management, cross-cultural research, and leadership. He has four upcoming books on international business, sport marketing management, healthcare management in India, and talent management in India.