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Innovation Management

Author(s): Madhumita Patil | Nandita Mishra | Nalini Krishnan | Mahesh Luthia

ISBN: 9789355739803

1st Edition

Copyright: 2025

India Release: 2024

₹575

Binding: Paperback

Pages: 218

Trim Size: 241 × 181 mm

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In a world where Change is the Only Constant, businesses need to constantly innovate to remain relevant. For students of management, understanding and mastering Innovation is the key to thrive in today’s dynamic business world. Designed specifically for undergraduate and post-graduate students, the book on ‘Innovation Management’ covers everything from the basics to the core principles, processes, and strategies in innovation.

This book traces the evolution of management theories and their practice and offers practical insights and real-world examples from leading organizations. It provides readers with case studies of innovation in various functional domains such as marketing, finance, HR, operations, and IT. This book is a practical guide that empowers students to think critically and innovatively to solve business and social problems.

Whether it is preparing for a career in business, management, or entrepreneurship, this book provides all the foundational knowledge and skills that are required to succeed!!

  • The book provides in-depth knowledge on the evolution of management studies and how innovation creates knowledge and new opportunities for business.
  • It focusses on the disruption of business models and suggests strategies for re-engineering.
  • A variety of concepts are explained through case studies and frameworks for lucid understanding. 
  • Special focus on Artificial Intelligence and revolutionizing modern business through technology innovation is the core of the book.
  • The book provides solutions that address root causes and contribute to society’s well-being.

1. The Evolution of Management: From Classical Theories to Contemporary Practices

2. Introduction to Innovation Management: The New Age Paradigm

3. Disruptive Innovation

4. Jugaad Innovation

5. Demystifying Finnovation: Navigating Financial Innovation and Future Trajectory

6. The Evolved Marketing Mix—How Innovation is Transforming the 7 Ps?

7. Financial Innovations as a Source of Competitive Advantage—Concept and Cases

8. Innovative Practices in Operations Management

9. The Critical Role of Entrepreneurial Orientation in Fostering Innovation in Business: The Challenge of Measurement

10. Action Research as Innovative Management Practice in Education

11. AI in Modern Business: Enhancing Innovation

12. Transforming Industries and Enhancing Efficiency: Experiencing AI

13. Social Innovation

Madhumita Patil, PhD, MBA (Marketing)

Professor and CEO – Chetana’s Ramprasad Khandelwal Institute of Management & Research and Chetana’s Institute of Management & Research, Mumbai, India

Nandita Mishra, Post-Doctoral Fellow, PhD, PGDHRM, MPhil (Economics), MA (Economics)

Director, Chetana's Institute of Management & Research, Mumbai, India

Nalini Krishnan, PhD (Management), MBA (Finance)

 Professor & Program Chair – Post Graduate Diploma in Management, Chetana's Institute of Management & Research, Mumbai, India

Mahesh Luthia, PhD, MBA (HR)

Professor & Area Chair – Human Resources, Chetana's Institute of Management & Research, Mumbai, India