LAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur’s journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.
- Examples and data have been updated throughout, providing the most current, relevant information.
- New and updated Case Studies provide current and engaging real-world examples.
- Infographics at the start of each part graphically highlight key elements of that part.
- Support website provides updated supplements, including Instructor's Manual, PowerPoint Slides, Test Bank, and student-support materials.
- Chapter Objectives highlight the key topics for each of the chapters.
PART I: ENTREPRENEURSHIP AND OPPORTUNITY
1. Understanding Entrepreneurship
2. Preparing for the Entrepreneurial Journey
3. Creating Opportunity
PART II: FEASIBILITY ANALYSIS
4. Analyzing the Industry and Market
5. Developing and Testing a Business Model
6. Prototyping and Validating a Solution
7. Protecting the Startup's Assets
8. Building the Founding Team
8. Calculating Startup Capital Requirements
PART III: BUSINESS DESIGN
10. Preparing a Business Plan
11. Designing an Entrepreneurial Organization
12. Planning Startup Operations
13. Choosing the Legal Form of Organization
14. Developing a Startup Marketing Plan
15. Incorporating Ethics and Social Responsibility into the Business
PART IV: PLANNING FOR GROWTH AND CHANGE
16. Funding Startup and Growth.
17. Planning for Growth and Change
Kathleen Allen
Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization.
