Higher Education
Author(s): Joyeta Bhadury | Atreyee Ganguly
ISBN: 9789353503536
1st Edition
Copyright: 2020
India Release: 2020
Binding: Paperback
Pages: 212
Trim Size: 241 x 155 mm
This book has been designed to cater to the needs of the students of B.Com, Semester II (under CBCS) of the University of Calcutta. It systematically covers all topics associated with Marketing Management and Human Resource Management and provides an in depth understanding of the concepts of Marketing Management and Human Resource Management.
Module I - Marketing Management
Chapter 1: INTRODUCTION
Chapter 2: CONSUMER BEHAVIOUR AND MARKET SEGMENTATION
Chapter 3: PRODUCTS
Chapter-4: PRICING, DISTRIBUTION CHANNELS AND PHYSICAL DISTRIBUTION
Chapter-5: PROMOTION AND RECENT DEVELOPMENTS IN MARKETING
Module II - Human Resource Management
Chapter -6: NATURE AND SCOPE
Chapter-7: HUMAN RESOURCE PLANNING
Chapter-8: RECRUITMENT AND SELECTION
Chapter-9: TRAINING AND DEVELOPMENT
Chapter 10: JOB EVALUATION AND PERFORMANCE APPRAISAL
JOYETA BHADURY is an Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She holds a B.Ed. degree from the University of Calcutta. She has acquired M.Phil. in Commerce degree from the University of Calcutta and has been awarded a Ph.D. by the same esteemed University. Her areas of research interest are Finance and Management. She has several published research articles to her credit. She has co-authored the book Principles of Management for Semester I and E-Commerce and Business Communication for Semester II as per the new B.Com CBCS syllabus 2017 of University of Calcutta published by Cengage.
Atreyee Ganguly
ATREYEE GANGULY is an Associate Professor of Commerce at The Bhawanipur Education Society College, with a teaching experience of more than 18 years. She has obtained the Post-Graduation degree in Commerce from the University of Calcutta. She has also obtained a Bachelor in Education degree from the same University. The author is actively involved in research work and has several published research articles in the field of Management. She has a keen interest in the areas of Management and Finance. She has co-authored the book Principles of Management for Semester I and E-Commerce and Business Communication for Semester II as per the new B.Com CBCS syllabus 2017 of University of Calcutta published by Cengage.
