• Using a case study approach in every chapter, this innovative book covers the latest trends, steps, and techniques in creative product design and redesign from basic concepts to production and marketing.
• Illustrations and charts that can be referred to during the design process help readers master key concepts and techniques.
• Coverage of creative design techniques, ergonomics, visual simulation, software integration, TRIZ and structured innovation techniques, and virtual reality and virtual prototyping as well as creation of an environment for entrepreneurial thinking prepare readers to develop high-quality products.
• The book emphasizes optimization tools, FMEA, and root cause analysis, reflecting recent developments in lean manufacturing and information technology.
• Tables and examples of poor design versus good design prepare readers to make sound decisions in product design and redesign.
• Design guidelines with rationales help readers understand the "whys" behind effective design.
• Design-driven discussions of manufacturing processes that support a system approach to manufacturing are presented, along with the basic equations and data needed to estimate manufacturing and assembly costs.
• Engineering design fundamentals embedded in practical, real-world problems emphasize the importance of systematic selection of process materials and process combinations in creating competitively priced quality products.
• Customer satisfaction and its relationship to product design are emphasized.
• Case studies featuring step-by-step coverage of key techniques demonstrate the phenomenal success of integrated product and process development at world-class companies such as Boeing.
• Includes Mindtap which is  an interactive, customizable and complete learning solution. It includes a MindTap Reader and a library of learning apps (e.g., CNOW, Aplia, ReadSpeaker, Merriam-Webster dictionary, MyContent, RSS Feed, Kaltura, Progress app, etc.).

1. Product Design Process.

2. Customer Focus.

3. Creative Concept Generation and Evaluation.

4. Product Configuration and Design for Function.

5. Design Evaluation- Assessing Design Assembly.

6. Product Evaluation- Assessing Design for Disassembly and Maintenance.

7. Product Architecture -The Impact on Manufacturing.

8. Sustainable Product Design through Reliability.

9. Digital Manufacturing and Virtual Product Prototyping.

10. Additional Case Studies.

Devdas Shetty

Dr. Devdas Shetty serves as Dean and Professor at the School of Engineering and Applied Sciences at the University of the District of Columbia, Washington D.C. Dr. Shetty previously served as Dean of Engineering at Lawrence Technological Institute and Dean of Research at the University of Hartford. At the University of Hartford, Dr. Shetty was Director of the Engineering Applications Center, through which he established partnerships with more than 50 Connecticut industries. At Lawrence Technological University, he initiated several new academic programs, established partnerships, and contributed to curricular innovation. Prior to going to Hartford, he held academic positions at the Albert Nerkin School of Engineering at the Cooper Union for the Advancement of Science and Art in New York City. Dr. Shetty is the author of three books and more than 200 scientific articles and has obtained six patents. His research work has been cited for contribution to the understanding of engineering surface measurement, for intellectual achievements in mechatronics, and for contributions to product design. He is the recipient of academic and research grants from organizations such as the National Science Foundation, Society of Manufacturing Engineers, U.S. Army, and U.S. Air Force. Shetty led research efforts in a U.S. Army research project on unmanned aerial vehicles. In partnership with Albert Einstein College of Medicine in New York, he invented the patented mechatronics process for supporting patients. He has chaired several international conferences and presented keynote lectures. Honors received by Dr. Shetty include the James Frances Bent award for Creativity, the Edward S. Roth National Award for Manufacturing from the Society of Manufacturing Engineers, the American Society of Mechanical Engineering Faculty Award, and the Society of Manufacturing Engineers Honor Award. He is an elected member of the Connecticut Academy of Science and Engineering.