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Sports and Entertainment Marketing

Author(s): Ken Kaser, Dotty B. Oelkers

ISBN: 9789360537944

5th Edition

Copyright: 2022

India Release: 2024

₹995

Binding: Paperback

Pages: 448

Trim Size: 279 x 216 mm

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SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.

  • WINNING STRATEGIES begin each chapter and have been updated to highlight recent industry trends that have led to successful campaigns.
  • JUDGMENT CALL examines legal and ethical issues as they relate to the sports and entertainment industry.
  • COMMUNICATION CONNECTION provides an opportunity for students to enhance their written communication skills by completing a brief writing application with a marketing spin.
  • OPENING ACT introduces each lesson with an industry example of the skills learned in the lesson and offers cooperative learning activities.
  • WINNING EDGE prepares students for BPA, DECA, and FBLA competitive events.
  • TAKE A BOW introduces students to people who have succeeded in sports and entertainment.

 

 

 

1. What Is Sports and Entertainment Marketing?

2. Putting the Customer First

3. Sports and Entertainment Means Business

4. The Wide World of Sports and Entertainment

5. Marketing-Information Management

6. The Product Is Sports and Entertainment

7. Managing the Channels

8. The Economics of Supply and Demand

9. Sports and Entertainment Promotion

10. Promotional Planning

11. Selling Sports and Entertainment

12. The Marketing Game Plan

13. Sports and Entertainment Legal Issues

14. Business Ownership and Leadership

15. Scoring a Career

Ken Kaser

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years.

 

Dotty Boen Oelkers

Dotty Boen Oelkers is a sports and entertainment marketing author, educator, and enthusiast.